At B7 we use our expansive network of partners to help accelerate and counsel our portfolio companies in their federal go-to-market strategy. We build opportunities for sell to, distribution, sell-thru and technology partnerships, and provide curated marketing, technical papers, and access to executives in the Federal market to facilitate an outcome for our companies.
To do this we have three core tenants of Market development:
Creating relationships with the corporations, government agencies, brands, platforms, and influencers
Connecting our portfolio companies to our corporate network by facilitating business building opportunities via briefings and events
Counseling portfolio companies on aspects of their go-to-market strategy, including messaging and positioning, content marketing, demand generation, graphic design and branding, business development and sales processes